To recap my last photo series: https://bbhmusic.art.blog/2020/03/23/week-3-part-1-brand-storytelling-ala102/

Step 1: Originality/ Elaboration

My advertising photoshoot last week was pretty good for my own opinion due to the fact that i used filter for my photos and combined these with some available graphic pictures, making it more lively. Anyways, if i can make it more wonderful, i will change the content a bit and apply the effect of special elements. For instance, after she discover the goods, they suddenly appears in the magical way instead of she gets the product by herself in order to make it more stunning and change the mood vibes of the audiences better.

Step 2: Target audience

This ad will approach to young girls, women and the LGBT community whoever really enjoy about beauty aspect. The meaning of the TVC is wearing this lipstick will make you feel confident and comfortable to be the best version of yourself.

.Aged: from adolescence to elderly

Both income and no income

No exception in occupation

Using this product when they enjoy to do makeup but care of the healthy ingredients which means no toxic

Step 3: SMP

“Healthy first, make up after :)”

Step 4: Rewrite

Beginning

It is opened with a beauty blogger who is very addicted to cosmetics but her lips skin is getting allergies now so it is harder for her to get ready and prepare for a good look like normal.

Middle

This problem leads her become too picky and extra, she still does not satisfied after she had a look in all the makeup items she has. Then, she discovers the new liquid lipsticks that nail her requirements and it is of magic, one gift box suddenly appears in front of her. Opening it and they are these lipsticks she just saw on the screen.

Ending

Applying it on the lips which made her extremely satisfies with the formula as well as no-toxic scent of the good. Finally, she gets more confidence and feels comfortable to wear in all day for her sensitive lips skin😂.

Step 5:

It is obvious that Australia is a multicultural country. However, in fact that the popularity of some local brands still can not overweight than foreign brands. For examples, in the beauty aspect, Australia also owns a lot of nature beauty brands like “Nude By Nature”, “Mecca”, etc… but they still can not get the attention from consumers, comparing to other international brands such as L’oreal, Mac Cosmetics, Tarte… because the advertising strategy or the sale marketing are not strong enough as well as still in the safe concepts.