Step 1: Facebook outdoor advertisement

Headline: Fake news is not our friend.

Body Copy: We’re absolutely committed to helping to reduce the spread of what is commonly described these days as fake news. We’re doing this by employing large numbers of expertly trained fact-checkers right across the world, seeking to improve the cutting-edge technology that identifies fake news, and giving you all the in-depth background information that you need on the articles that are in your News Feed.

(Change to 20 words:) With our employing who are expertly trained fact-checkers around the world, can identify fake news and provide the correct information.

Call to action: Find out how we’re addressing the spread of fake news by going to fb.me/fbchangesAU

Insert: Facebook logo

Step 2 (8 words): Stay away Fake news? Be close to us.

Step 3: Texting and driving outdoor advertisements

There are too much unimportant and wordy scenes in the ads which make people confused and get bored quick

It still focus on the celebrity than the real message to people

The message should be directed since it is not the ads for any objects or products.

Step 4: Creating headlines

Part 1: Professional males aged 30 – 50

1. Seeing your family in real, or texting and stop it forever? Keep driving!
2. Ignoring and DRIVING! A real communication is more meaningful.
3. Turn off your “ringtone” or turn on “Wee Woo” ? Keep driving!
4. Texting distracts you to get your life. Don’t text and drive!
5. Your safety can help your family. Don’t text and drive!
6. Choosing Dead = Driving + Texting
7. You can create the texts but can’t create your second life. Keep driving!
8. A text or your life is more valuable? Don’t text and drive!
9. The last text now or more later. Choosing wisely and driving!
10. Focus on your driving can save your life and others.

Part 2:

I pick the third headline ‘Turn off your “ringtone” or turn on “Wee Woo”? Keep driving!’ since it is a bit witty but still aware people how important of safe driving is. We can see that “ringtone” is represented for Texts and “Wee Woo” is the sound of ambulance. Therefore, it could be used as hints but easy to understand the depth of message.

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