LINK:👇🏻

https://www.adsoftheworld.com/media/film/calvin_klein_deal_with_it

This television advertisement is totally awesome for me. This is the campaign of Calvin Klein’s new collection that the content means people should feel free to do what they want and be themselves in any situations. Thus, they can be their own perfect versions. To be more specific, things to make me really enjoy this TVC since it includes “New associations” and “Attention- grabbing” which could be seen as creative advertising points.

New associations: Using the spoken effect to show the verbal and message such as this slogan” I am who i am, i love what i love and i do what i want” are repeated in the video. Moreover, the models also utilized their body languages to describe that they are in self-love which totally suit the message which the brand want to send to customers.

Attention-grabbing: The mixing of Black & White and colorful photoshoot concepts together is a good factor to create a positive vibe and attract attention for this video. One more fact to believe this TVC get successfuly attentions from almost young viewers due to the fact that Calvin Klein brand know how to choose models who are all famous celebrities like Justin Bieber, Kendall Jenner, Lil Nas X, SZA, etc… for this advertising video. Besides, the sound transferring from spoken voice of models to the background music of video suddenly, making audiences surprised and definitely focus on the TVC.

To sum up, in my own opinion, this fashion TVC is pretty successful to show their latest campaign via the suitable message and content for fashion lovers like me thanks to creative in advertising.