LINK👇🏻:

https://www.adsoftheworld.com/media/film/bvlgari_never_too_much

Ad description:

To launch and release Bvlgari’s newest jewelry collection which is called:”Mai Troppo”

ORIGINALITY: Using an interview format to make audience curious about a mysterious girl character by rumors and general description of this girl in the beginning scene. Thus, the viewers will totally focus on all characters in the TVC who are styled to wear their accesoriess products in a tactful way.

FLEXIBILITY: This advertising video make an obvious content as a short fashion movie to hook the audience and also show their latest jewelry collection together during the video. However, due to the fact that it is the advertising video for a high-end fashion brand like Bvlgari, these quite complicated content and concept will not approach to some type of viewers such as elderly people and children.

ELABORATION: It could be seen that this TVC is quite successful to advertise successfully their goods as well as “Mai Troppo” collection to its customers. There are also nice dances of the main models and some added body behaviors to highlight the products are advertised. Besides, changing the vibe of music suddenly in order to make audiences more emotional for the goods and the TVC as well.

SYNTHESIS: Formerly, the audiences including me will think that this is a haute couture dresses collection if i did not notice to the keywords of this TVC. However, after that, all the points during the video show us the highlighted things are their latest fashion accessories collection via their special camera angel which zoomed in the products clearly.

ARTISTIC VALUE: Mixing actors voice and background music together attract more attentions of viewers. Furthermore, using opera music sound to create the dramatic scene before finishing the TVC to highlight these accessories again. Similarly, applying trendy colored filters for this film advertising which is also a creative art point from the production team.