Sketching:

3 main logos:

Background:

The avozilla is known as a new kind of fresh food product category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. However, the concern may arise that a large size of avocado might not have good taste, comparing with the small ones. It should be noted that Australian consumers are often open to trying to products, i.e. they have a low risk avoidance (Hofstede Insights n.d.).

The archetype i will apply for this product is The Caregiver that means” is driven by their need to protect and care for others, and their worst fear is selfishness and ingratitude for their sacrifices” (Sparkol, 2015). To be honest, i want choose a simple and close content or a familiar concept as much as possible to approach to consumers easily because this is a kind of fruits which has a affordable price and every class in community also can get it whenever they want. Thus, in my own view, it is much better to create a advertisement that offers enough the benefits of avozilla but still can make customers feel modest, not looks fussy or something like that.

Objectives:

To spread the popularity of avozilla, at first i will show more advantaged aspects of the fruit in general. For examples, avocado is not only for eating but also can be a good ingredient in beauty like it can be made in hair oil,, facial skin mask, shampoo, moisturizing cream. Furthermore, if we know how to consume avocado in the right way, this fruit will be a good choice for anyone who wants to lose weight since it can help us feel full longer, and even it has high calories but it turns into beneficial nutritions for body, not like sugar or carbohydrates. Thus, with a larger size, same taste and cheaper price, why not :). Besides showing these functions of advertisement, also organizing more stores where consumers can try and test how this new kind of avocado tastes.

Target audience:

Focus on all generations including elderly, middle-aged people, the youth and children.

No exception for any gender.

Food markets, cosmetics industry.

Proposition:

“Avozilla, more than just a bite”

Substantiation:

AvoJumbo are five times bigger than the typical avocado variety, with an average weight of 1.2 kilograms.

Easy to get and enjoy

Better price, more product, more nutrious but still tastes tasty!!!

A healthy ingredient for skin and hair care

Tone of voice:

Keep a witty, positive tone and familiar language to proof that this product can be for everyone. In details, i plan to apply a main voice of a female host during the ads, mixing some nice feedbacks like a kind of an interview from consumers who already experienced Avo jumpo in all age groups.

Media requirements:

A4 print poster, advertising video

Mandatory:

Business pages on social media

To recap my last photo series: https://bbhmusic.art.blog/2020/03/23/week-3-part-1-brand-storytelling-ala102/

Step 1: Originality/ Elaboration

My advertising photoshoot last week was pretty good for my own opinion due to the fact that i used filter for my photos and combined these with some available graphic pictures, making it more lively. Anyways, if i can make it more wonderful, i will change the content a bit and apply the effect of special elements. For instance, after she discover the goods, they suddenly appears in the magical way instead of she gets the product by herself in order to make it more stunning and change the mood vibes of the audiences better.

Step 2: Target audience

This ad will approach to young girls, women and the LGBT community whoever really enjoy about beauty aspect. The meaning of the TVC is wearing this lipstick will make you feel confident and comfortable to be the best version of yourself.

.Aged: from adolescence to elderly

Both income and no income

No exception in occupation

Using this product when they enjoy to do makeup but care of the healthy ingredients which means no toxic

Step 3: SMP

“Healthy first, make up after :)”

Step 4: Rewrite

Beginning

It is opened with a beauty blogger who is very addicted to cosmetics but her lips skin is getting allergies now so it is harder for her to get ready and prepare for a good look like normal.

Middle

This problem leads her become too picky and extra, she still does not satisfied after she had a look in all the makeup items she has. Then, she discovers the new liquid lipsticks that nail her requirements and it is of magic, one gift box suddenly appears in front of her. Opening it and they are these lipsticks she just saw on the screen.

Ending

Applying it on the lips which made her extremely satisfies with the formula as well as no-toxic scent of the good. Finally, she gets more confidence and feels comfortable to wear in all day for her sensitive lips skin😂.

Step 5:

It is obvious that Australia is a multicultural country. However, in fact that the popularity of some local brands still can not overweight than foreign brands. For examples, in the beauty aspect, Australia also owns a lot of nature beauty brands like “Nude By Nature”, “Mecca”, etc… but they still can not get the attention from consumers, comparing to other international brands such as L’oreal, Mac Cosmetics, Tarte… because the advertising strategy or the sale marketing are not strong enough as well as still in the safe concepts.

This story shows about a girl who is a beauty blogger as well as a makeupholic. Thus, she always think a makeup layout which matches her mood everyday lmao. One time, she wants to change her signature makeup style that is wearing lip balms or lip glosses to moisture the lips by using a trendy kind of lipsticks which is liquid matte lipsticks. However, she worry about these lipsticks are too dry for her lips so thinking a way to find a natural makeup brand which produces the good quality liquid lipsticks. After searching on Google, she already found one – a non toxic liquid lipstick from an Australian local brand which is called “Nude by nature”, making sure all the products are made from good ingredients like Almond oil, Shea butter, Kakadu Plum, Vitamin E and so on. Subsequently, she gets this stuff immediately and so surprise that the formula of these products is extremely smooth and the color is also last long, nailing the requirements of a liquid lipstick.

The archetype i chose for this storyboard would be: THE CREATOR/INFLUENCE: “The creator is driven by their desire to produce exceptional and enduring works, and they are most afraid of mediocrity. ” (Sparkol ,2015)

Similarly, the story plot i applied for this storytelling advertisement is “Comedy” (Sparkol, 2019). To be more specific, you can see the beauty guru in this storyboard, she is a bit extra girl, who plans and styles everything just for her daily looks 😂. Furthermore, even she owns some liquid lipsticks already but it seems not make her satisfied that leading her does the research and finds out more new cosmetics items.

REFERENCE LIST:

Sparkol, 2015, ‘The 12 Brand Archetypes All Successful Businesses are Built On’, retrieved 22 March 2020, < https://www.sparkol.com/en/blog/the-12-brand-archetypes-all-successful-businesses-are-built-on >.

Sparkol, 2019, ‘The 7 Universal Story Plots That Still Entrance Audiences’, retrieved 22 March 2020, < https://www.sparkol.com/en/blog/the-7-universal-story-plots-that-still-entrance-audiences >.

LINK👇🏻:

https://www.adsoftheworld.com/media/film/bvlgari_never_too_much

Ad description:

To launch and release Bvlgari’s newest jewelry collection which is called:”Mai Troppo”

ORIGINALITY: Using an interview format to make audience curious about a mysterious girl character by rumors and general description of this girl in the beginning scene. Thus, the viewers will totally focus on all characters in the TVC who are styled to wear their accesoriess products in a tactful way.

FLEXIBILITY: This advertising video make an obvious content as a short fashion movie to hook the audience and also show their latest jewelry collection together during the video. However, due to the fact that it is the advertising video for a high-end fashion brand like Bvlgari, these quite complicated content and concept will not approach to some type of viewers such as elderly people and children.

ELABORATION: It could be seen that this TVC is quite successful to advertise successfully their goods as well as “Mai Troppo” collection to its customers. There are also nice dances of the main models and some added body behaviors to highlight the products are advertised. Besides, changing the vibe of music suddenly in order to make audiences more emotional for the goods and the TVC as well.

SYNTHESIS: Formerly, the audiences including me will think that this is a haute couture dresses collection if i did not notice to the keywords of this TVC. However, after that, all the points during the video show us the highlighted things are their latest fashion accessories collection via their special camera angel which zoomed in the products clearly.

ARTISTIC VALUE: Mixing actors voice and background music together attract more attentions of viewers. Furthermore, using opera music sound to create the dramatic scene before finishing the TVC to highlight these accessories again. Similarly, applying trendy colored filters for this film advertising which is also a creative art point from the production team.

LINK:👇🏻

https://www.adsoftheworld.com/media/film/calvin_klein_deal_with_it

This television advertisement is totally awesome for me. This is the campaign of Calvin Klein’s new collection that the content means people should feel free to do what they want and be themselves in any situations. Thus, they can be their own perfect versions. To be more specific, things to make me really enjoy this TVC since it includes “New associations” and “Attention- grabbing” which could be seen as creative advertising points.

New associations: Using the spoken effect to show the verbal and message such as this slogan” I am who i am, i love what i love and i do what i want” are repeated in the video. Moreover, the models also utilized their body languages to describe that they are in self-love which totally suit the message which the brand want to send to customers.

Attention-grabbing: The mixing of Black & White and colorful photoshoot concepts together is a good factor to create a positive vibe and attract attention for this video. One more fact to believe this TVC get successfuly attentions from almost young viewers due to the fact that Calvin Klein brand know how to choose models who are all famous celebrities like Justin Bieber, Kendall Jenner, Lil Nas X, SZA, etc… for this advertising video. Besides, the sound transferring from spoken voice of models to the background music of video suddenly, making audiences surprised and definitely focus on the TVC.

To sum up, in my own opinion, this fashion TVC is pretty successful to show their latest campaign via the suitable message and content for fashion lovers like me thanks to creative in advertising.

Hi guys,

I am Kristie, a Deakin college student at Burwood campus. To get know me better, Fashion, Makeup, Shopping & Travel that are my cups of tea as well as all stuffs i definitely do in my whole spare time. Anyway, thanks for having a look at my blog xoxo :3 💋

Contact to me at👇🏻:

• Instagram: @kristiekose✨
• Snapchat: nhon.sam0909👻
• Gmail: kristie9920pham@gmail.com🔥